I have acquaintances in Newark On Trent who claim to shop for their weekly food shop exclusively at Waitrose.This is a mum, dad and twenty year old daughter. Periodically, I have seen them shop and they are relatively wealthy but their food bill (and alcohol bill) at each shopping experience comes to £300 plus! That's approx £1200 per month! More than I earn. They are very brand driven and will pay through the nose for any product that claims to be Organic or made by dis-enfranchised, Sting loving pygmies from the high forests of the Philippines or the Vale of Evesham on a wet Wednesday.
They won't even buy Waitrose's own brand sausages and seem to prefer isolated croft - hand knitted - sausages from some 'special' range that shows pretty pictures of deliriously happy pigs in sepia.
They would not be seen dead buying (name your supermarket)'s cheaper ranges from one of the popular stores and have an impulse to go for the perceived 'best' even though it may cost them three or four times as much.
I would love to be a fly on the proverbial wall one day when/if the income dramatically decreased and such extravagences were no longer viable.
Listening to a local radio programme the other day they often quoted parents who felt 'obliged' to buy brand name biscuits or chocolate for their kids pack up because otherwise the other kids at school would tease them or even actively bully them for not having the same brands as the majority.
I don't earn very much really and still revel in the fact I can still enjoy good quality food, often taking advantage of half price offers or stretching my meals by bulk cooking. I also try not to waste food and freeze items for future use. Often my greatest pleasure is coming away from a store (supermarket or individual independent shop) with a bulging bag full of food goodies that really hasn't cost me a lot and being creative with them. I don't care about the brands. What about you? Are you a food snob sometimes?