My personal favourites are the newly opened packs of mussels that smell of childhood visits to the seaside; most smoked fish but for me the smoked bark scented kippers and kipper fillets and in the past the sweetly scented orangey-pink langoustines.
I put the question to Tesco counter colleagues across the country through a Tesco forum on Facebook and these are a selection from over thirty answers from some of our fish counter friends in the company.
"I love the smell of smoke fish. I love it when I serve it from the counter."
"My fave is when you open a box of undyed smoked haddock. They smell divine."
"Smoked salmon fillets are the best."
"I love the smell of mussels. Always makes me think of harbours and summer holidays on the beach."
"The Chinese kebabs and undyed smoked haddock are the best."
"Most of us fishmongers are a bit tapped in the head but we love our job!"
"The best has to be chilli lime and ginger mackerel and garlic and herb salmon."
"Scallops in the tubs. As soon as I open them I have to stick my nose in. Utterly fantastic!"
"Whole salmon is another fave of mine... they smell like cucumber."
"The garlic salmon portions and definitely the mussels."
"Fish pie smells like sweetcorn!! lol. And I love sweetcorn!"
"Haddock smells great."
"Fresh haddock block (young haddock) smell great!"
There was one thing that wasn't so popular amongst the fish counters staff and that was the smell of the prepared squid that has a rich, rather masculine accented, iodine smell which does tend to go once cooked.
Many thanks for your thoughts from our responsive Tesco fish counter operatives across the UK; Rupert, Emma, Lucy, Gavin, Jo, Jock, Jack, Dan, James, Kathryn, Louise, Regine, Lynda, Joey, Joanne, Pete, Iain, Scott, Jane, and Lynne.