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Friday, 13 March 2009

do hot drinks taste better from a fave mug or cup?

The following article is from today's Daily Telegraph:

TEA REALLY DOES TASTE BETTER FROM YOUR FAVOURITE CUP Dr Tom Stafford, psychologist from Sheffield University, says a person's brain is trained to believe the daily ritual of making coffee or tea should be done in a certain way in order to derive maximum enjoyment.

He said: "Drinking tea and coffee is very ritualistic and people become very addictive to the way they want their brew made. "Caffeine is very much a drug of reward and like any addict, people develop passions on how the drug is delivered. "Wherever there is drug use then rituals will always develop. "The long association with the delivery of a morning cup of coffee or tea people genuinely think it tastes better out of a particular cup. "It might be irrational or arbitrary but it's absolutely true. Your daily brew tastes better from your favourite mug. According to research, 65 percent of Brits have a favourite cup or mug they use for their morning cuppa.

Thanks to my friend Marian for sending me this article.

4 comments:

French Fancy said...

I think the best way to really enjoy a cup of tea is out of a bone china cup - lovely to look at, nice to hold and sip from. My morning cuppa however is from a lovely Italian porcelain mug with a red heart on it. I'm very ritualistic - just like the article said - about my tea.

Phil Lowe said...

I use a red Denby mug and often have at least two cups of tea before I start the day.

feasting-on-pixels (terrie) said...

I agree that my morning café tastes best in my designer mug from Paris.
My afternoon tea would not be as appealing if I did not sip it from my beautiful blue and gold edged Royal Doulton cup and saucer from Marché des Puces.
Silly, but the drinks just taste best that way.
Wonderful post, cher Phil.

Phil Lowe said...

Terrie, you've got a gold rimmed Royal Doulton cup and saucer from a flea market? Fantastic. Thanks for supporting my blog as usual. I'm still working on getting Foodbuzz on it.